What is the importance of Excel for an SEO professional?
How excel queries can help in managing SEO search and data?
What are top excel queries that every SEO professional should know?
NEED OF EXCEL FOR A SEO PROFESSIONAL AND EXCEL TRICKS
IMPORTANCE OF EXCEL
Microsoft Excel is widely used for data analysis in SEO. For an expert SEO professional it is very important to know how to use excel to maximize the value of their strategy and manipulating data in their ways that it gives new ideas to promote their website. Some advantages of excel in SEO are as follow:
Easy conversion of data
Very good traffic analytic tool has the Export to CSV feature, and CSV file can be easily made in Excel.So, conversion of data into excel shouldn’t be a problem.
Sharing of data
One of the major advantages of Excel is that once a sheet is created then it can be saved into network and where other people can work and save them. Number of sharing is not limited, and only those people will be able to make changes in the sheet with whom it is shared.
Excel also gives limited access to users with whom file is shared. Password can be used on each sheet to protect the document.
Visualization of competitor link Profile:
It is very important for link builders that they build site’s link profile holistic and effective. Identification of links that a website need or links that are not required is a very important part of link building strategy.And the simplest way to do this is by visualization of the link profile with the help of pivot charts in Excel.
TOP EXCEL QUERIES
Now, we shall start with some of the Microsoft excel queries that an SEO professional must know.
SEARCH AND FIND:
‘Search’ and ‘find’ gives position of the first character in the string.However,‘find’ is case sensitive and ‘search’ is not. For example
This function will give result 12 because the word begins at the 12th character in the URL string.
LEFT, MID AND RIGHT
LEFT is used to find the left most character of a string
Example=LEFT (A1, 2) will return the left most character in the string from cell A1
MIDreturns middle character of a string
Example: =MID (A1, 5, 2) will return the character starting at position 5.
RIGHT returns the right most character of the string
Example: =RIGHT (A1, 3) will return three right most character.
This function allows combining the strings. This is also used for link building queries.
For example: =CONCATENATE (A1,B1) will concatenate the cell A1 and B1.
It gives random numbers, which is used to shortlist the information. It is a part of naturalness which is a key to successful link building.
INDEX AND MATCH
Index returns value from specified row and column within a given range.
MATCH adds power to the index. MATCH returns a number where as INDEX returns a word.
These are some of Excel queries that are useful in SEO.Excel can be used in SEO in many ways like tracking keyword, managing backlinks, conversations and many others. At last we can conclude that Excel is very important in SEO and process of SEO becomes so easy with the help of Excel.