You wouldn’t show up at a job interview without a resume, so why doesn’t your blog have an about page?
Just like good resumes show an employer why they should hire you over the 50 other candidates who applied for the job, your blog’s about page tells a reader why they should read your blog instead of hitting that red x button on their browser.
Many of us don’t like writing about ourselves, but the most important thing to know regarding your about page is that it really isn’t about you. It’s about how who you are, your experiences, skills, or passion will benefit your readers.
While there’s no definitive formula for an about page, in general effective ones :
- Hook your visitor from the very beginning by offering the benefit first. You’re awesome and have lots to share, but before you jump into that tell people why they should care. Why does your blog exist? What will it do for people who visit?
- Include your name or the name you’ve chosen to use on the internet so people who want to contact you or share your work know what to call you.
- Tell your story. Who are you? What do you believe in? How did you come to be where you are today and where are you going?
- Have photo(s) of you.
- If you are interested in working with brands, include the largest metropolitan area close to your home.
- Show, don’t tell. If you’ve already worked with brands, if you’ve been featured elsewhere, or if you’ve won awards include the names of the companies and/or websites you’ve collaborated with and the accolades you’ve received.
- Link to the most popular posts on your blog and/or link to your favorite posts.
- Have a clear call to action. Ask your readers to follow you on social media, subscribe to your blog, download your ebook, etc.
Still having trouble writing about yourself? Consider these exercises:
- If you were to meet someone famous or influential to your life, what questions would you ask them? Answer the questions you come up with.
- Try writing your about me page in third person. If you don’t like the way it sounds you can change what you wrote to first person later.
- Think about a time when you met someone new. What things did they want to know about you?
- Have you ever been really bored and filled out one of those e-mail chain/facebook about me surveys? Use the answers you gave on the survey for some inspiration.
- Interview someone else. What would someone close to you say about you?
- Visit some of your favorite websites and take a gander at their about pages and use them for inspiration.