Recently, a reader named Paul asked the following question:
Hi, I must be missing something, but I don’t understand why sites use RSS Feed and let people read their entire post in an ad free environment. Of course that’s fine if you are a non commercial site, but if you are trying to make money from your blog… I’d love it if you could help me understand this, because it’s always puzzled me. Everyone does it, so it’s got to be me who is missing something.
A compromise might be to just publish a teaser to RSS so that people who want to read your full post have to go to your site. But then again most sites don’t do this either.
Paul, that’s a great question. There are several reasons why a site, especially a blog, should use Full Feed RSS. Here are the top 5.
- Your Readers Want Them: People really don’t like having to switch programs or click links to get to your content. As a result, they’ll like your site less.
- People Browse: Just because your readers start reading in RSS doesn’t mean they won’t want to see your blog occasionally. In addition, they’ll most likely click links to older articles that interest them.
- Feeds Can Be Monetized: The best way being sponsored reviews that are either paid for or earn you affiliate revenue. An RSS reader will enjoy a great new site/product as much as a web one.
- Statistics: Readers and advertisers alike judge your site at least partially on its popularity. Your RSS readership is a reflection of your entire readership, so increasing it will make you money.
- Word of Mouth: If you run a quality site/blog, people will tell their friends. When they do, they won’t say “Check out http://feeds.feedburner.com/seoandtips.” They’ll say “Check out http://www.seoandtips.com.” There’s a web reader you wouldn’t have had without a good RSS feed.
Paul, I’m glad you asked the question. Hopefully this list answers it. Keep reading, and remember, if you like my site, subscribe via Full Feed RSS. No teasers here.